Chloe Williamson
Chloe Williamson
Designer and copywriter

Botanical Beings - Plant Packaging


Student brief -
A fun and light-hearted range of plants with cheeky branding and packaging to match. Each plant is given its own personality to reflect its features, and packaging was designed to reflect these differences but still feel part of a series.


Friendly and personal branding which feels quirky without being childish. Hand-drawn type, colours and tone of voice to reflect each plant's 'personality'.