Corner - Convenience Store Branding

Student brief

Corner is a convenience store designed for brand-conscious young professionals who find current offerings tacky, artificial and lacking personality. 

Taking visual references from coffee shops, American style bodegas and upmarket boutiques, Corner feels fresh, inviting and smart to shop in. The logo is minimal and clean but immediately conveys personality by playing with the name. The strapline, Almost Always Open, enforces a humourous tone of voice. 

Corner Checklist - an app that utilises GPS tracking and push notifications to remind users to pick up items they need or allows them to make an order for pick up.

An Essentials range. Basics that feel premium with friendly hints of other products you may need.

A guerrilla ad campaign using reverse graffiti on pavements close to Corner stores.