Wakefield City Identity

Student Brief

When given the brief to redesign an identity for a city, I chose Wakefield in Yorkshire. I wanted to highlight the city's best bits to a demographic that otherwise might not know anything about it.


Logo for Wakefield. Used three main keywords from research to direct the design - strong, proud and grounded.


The Wakefield tourism site brings through the elemental colours of the logo, adding in handdrawn type and pops of yellow to reinforce the friendly and welcoming nature of the local people. Dialect phrases create a unique tone of voice that feels engaging and absorbing.

The 'Bobby Dazzler' campaign highlights individual best bits of the city, and uses this dialect phrase to draw viewers in, frame the image and immediately create a light-hearted tone.