The 'reliably different' hotel that gives you everything you need, with just a touch of the unexpected.
Meaning 'to invite' in Latin, voco draws guests in from the get-go. Sophisticated, with a playful rhythm that sets the tone of your stay - and a lovely visual symmetry, too.
Writing 'The book of voco' took the brand's vision out of strategy decks and into the hands of staff and investors, helping to spread the word.
Warm and welcoming doesn't have to mean boring.