top of page
voco
The 'reliably different' hotel that gives you everything you need, with just a touch of the unexpected.
Naming
Brand strategy
Verbal identity
Creative direction

NAME
Meaning 'to invite' in Latin, voco draws guests in from the get-go. Sophisticated, with a playful rhythm that sets the tone of your stay - and a lovely visual symmetry, too.

BRAND STRATEGY
Writing 'The book of voco' took the brand's vision out of strategy decks and into the hands of staff and investors, helping to spread the word.
VERBAL IDENTITY
Warm and welcoming doesn't have to mean boring.


bottom of page