voco

The 'reliably different' hotel that gives you everything you need, with just a touch of the unexpected.

Naming

Brand strategy

Verbal identity

Creative direction

NAME

Meaning 'to invite' in Latin, voco draws guests in from the get-go. Sophisticated, with a playful rhythm that sets the tone of your stay - and a lovely visual symmetry, too.

BRAND STRATEGY

Writing 'The book of voco' took the brand's vision out of strategy decks and into the hands of staff and investors, helping to spread the word.

VERBAL IDENTITY

Warm and welcoming doesn't have to mean boring.