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Atwell
A haven of inspiration when you're on the road, aimed at a new generation of creative business travellers.
Naming
Brand strategy
Verbal identity
Creative direction

NAME
All's well at Atwell Suites. Feel at home, feel inspired - and feel at your best.

CREATIVE DIRECTION
A tactile, layered and creative design style that flows through interiors, visual identity and verbal identity. This thinking even applied to the naming of the brand colours - all inspired by artists' pigments.
VERBAL IDENTITY
A mixture of bold and impactful poster-style statements, with smaller 'blink and you'll miss it' intriguing details.


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