Atwell

A haven of inspiration when you're on the road, aimed at a new generation of creative business travellers.

Naming

Brand strategy

Verbal identity

Creative direction

NAME

All's well at Atwell Suites. Feel at home, feel inspired - and feel at your best.

CREATIVE DIRECTION

A tactile, layered and creative design style that flows through interiors, visual identity and verbal identity. This thinking even applied to the naming of the brand colours - all inspired by artists' pigments.

VERBAL IDENTITY

A mixture of bold and impactful poster-style statements, with smaller 'blink and you'll miss it' intriguing details.