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BECO
The Better Considered handwash that puts change in your (squeaky-clean) hands.
Naming
Verbal identity
Comms

NAME
A little sister brand to The Soap Co., this name had to link back to where they came from, their charitable mission (supporting disabled and disadvantaged people) and feel a little bit more fun.

VERBAL IDENTITY
Little sisters are often the cute ones - and these guys brought a bright optimism to their serious cause.

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